The gap between finishing your training and landing that first paying client is where most new virtual assistants get stuck. Not because they lack skills — because they’re pitching the wrong people, in the wrong way, in the wrong places.
Pick one clear service, not ten
“I can do social media, email, admin, bookkeeping, and design” reads as “I’m not confident in any of them.” Pick the one you can already do faster than the average person and lead with it. You can always upsell later.
Look where hiring is happening — not where VAs are posting
Groups full of other VAs sharing pitches with each other are not where clients hire. Small-business Facebook groups, LinkedIn posts from stressed-out founders, and freelance job boards are.
Send a short, specific first message
Two sentences that reference something the person actually said, plus a link to one relevant proof point, will beat a beautiful three-paragraph pitch nine times out of ten.
Anchor the price early
Don’t let a client ask “what do you charge?” first. Quote a package — “$500/month for 15 hours of inbox and calendar management” — and let them react to a number that already sounds fair.
Our mentors inside Verity review your first three pitches with you until one lands.